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Article
Publication date: 31 August 2023

Chayanon Phucharoen, Surarak Wichupankul, Nichapat Sangkaew and Kristina Stosic

This paper aims to investigate the effect of tourists’ social media usage when planning trips on the probability of tourists consuming nightlife activities and their spending on…

Abstract

Purpose

This paper aims to investigate the effect of tourists’ social media usage when planning trips on the probability of tourists consuming nightlife activities and their spending on nightlife consumption.

Design/methodology/approach

Two thousand questionnaires comprising questions about social media usage, consumption of nightlife entertainment and decisions to consume nightlife activities are distributed to international visitors at the departure hall of Phuket International Airport. A series of regressions are estimated. A Heckman two-step correction model is conducted to avoid the potential of selection bias.

Findings

Results show that the information available on Facebook positively links with the probability of tourists consuming nightlife activities. Furthermore, findings indicate that the usage of YouTube in tourist trip planning could statistically influence tourists to spend more on their nightlife consumption. Therefore, the results suggest that entrepreneurs could use Facebook to stimulate tourists’ nightlife consumption, while YouTube could be used to elevate tourists’ spending on nightlife consumption. The influence of these two social media sites on tourists’ decisions aids the authorities in the mitigation of the negative impacts of nightlife tourism.

Originality/value

Given the increasing role of social media in tourists’ consumption choices, to the best of the authors’ knowledge, this is the first paper to quantitatively explore the relationship between tourists’ social media usage and nightlife consumption in Thailand. The revealed relationship between the use of specific social media sites (Facebook and YouTube) and tourists’ decisions to consume and the amount spent on nightlife consumption could be used by nightlife tourism entrepreneurs and destination marketers in their marketing campaigns, yielding competitive advantages. Meanwhile, related authorities and non-profit organisations could apply this study’s findings to demarket tourists’ consumption of nightlife activities in areas affected by the negative impacts of tourists’ nightlife consumption.

Details

International Journal of Tourism Cities, vol. 9 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 2 January 2024

Mehri Yasami, Kullada Phetvaroon, Mayukh Dewan and Kristina Stosic

The onset of a health crisis has substantially crippled the hotel industry, causing employees' fears of an imminent job loss. This study investigates how hotel employees'…

Abstract

Purpose

The onset of a health crisis has substantially crippled the hotel industry, causing employees' fears of an imminent job loss. This study investigates how hotel employees' perceived job insecurity affects work engagement and psychological withdrawal behavior. Additionally, it explores the mediating role of work engagement between job insecurity and psychological withdrawal behavior, along with examining the moderating effects of employee resilience on the links between job insecurity, work engagement and psychological withdrawal behavior.

Design/methodology/approach

Adopting simple random sampling, a total of 357 completed questionnaires by Thai frontline hotel employees in 36 four- and five-star international hotel chains in Phuket, Thailand, were analyzed. Data analyses were undertaken by SPSS version 25.0 and partial least squares structural equation modeling (PLS-SEM) version 4.0.9.1.

Findings

Results indicate that perceived job insecurity diminishes work engagement and leads to psychological withdrawal behavior. Work engagement is found to partially mediate the connection between job insecurity and psychological withdrawal behavior. Furthermore, employee resilience lessens the impact of job insecurity on work engagement while reinforcing the link between work engagement and psychological withdrawal behavior.

Practical implications

The study findings offer valuable practical implications, illustrating how Thai hospitality firms can cultivate effective talent management practices to develop and enhance employees' skills, engagement and enthusiasm in their work. These practices can assist employees in coping with and managing their perceptions of job insecurity during turbulent times and uncontrollable crises.

Originality/value

This study creates a compelling framework to elucidate the connections among COVID-19-intensified job insecurity, work-related outcomes and personal factors. It introduces a previously underexamined perspective that enriches the authors' theoretical comprehension of how personal resources, like employee resilience, serve as protective factors, shaping employee behavior and performance amidst job insecurity. Moreover, the study advocates for a synthesizing approach, emphasizing the integration of various theoretical perspectives and past literature, particularly when research gaps cannot be sufficiently addressed by a single theory.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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